OBA Partners Case Studies
Partners that use the 2007 Microsoft Office system as a core component of their product development strategies, and create Office Business Applications (OBAs) that integrate with or use components of the 2007 Office system, deliver better products to new and existing customers for a lower investment of time and resources. As a result, ISVs that are OBA providers see improvements in return on investment (ROI).
The comment above comes from the research that Value Prism utilized in developing the new White Paper: "Independent Software Vendors Boost Return on Investment with Office Business Applications".
This white paper was developed following up on primary research and several partners interviews, in parallel to the development of several new partner case studies that have been published on the Microsoft Case Studies website.
These case studies highlight the partner business value and ROI, thanks to their OBA approach.
The spectrum and the scope of these case studies is really broad and demonstrates the richness of the platform (from Open XML and Fluent UI to all SharePoint technologies or UC; across segments; and already encompassing S+S scenarios), as well as the appeal of the OBA message.
These OBA partners derive their better ROI from the fact that they can better meet customer requirements, leveraging the Microsoft research and development investment to create better products with less time and cost, and leveraging the Microsoft Partner Program to connect with solution partners.
The end result: better customer value, and a healthy partner ecosystem.
